Save $70,800 selling your San Francisco home yourself

Build your own CMA: find 3–5 homes that sold within 0.5 miles in the last 90 days with similar beds, baths, and square footage. Calculate price-per-sq-ft for each and apply it to yours. Adjust ±5% for upgrades, condition, or lot differences. This is exactly what agents do — Redfin and Zillow both surface recent sold data for free. When comparing, match on the basics: same number of beds/baths and similar square footage. Then factor in amenities — covered garage or parking spaces, A/C (or "cool zone" if no A/C), outdoor/garden space, and overall layout (spacious vs. compact). Location matters most: keep comps within the same zip code. For neighborhood context, use data.census.gov → Mapping Feature. Search your zip code, open "Layers," and overlay Census Tracts or Block Groups. Filter by median household income, poverty status, and education level to understand how your area is positioned relative to nearby zips.

If you don't have an inspector recommendation, check the list of inspectors in your region. Call at least 2–3 to compare prices and services — rates vary more than you'd expect. Google "home inspection standard of practice [your state]" to understand what inspectors are required to check. Customer reviews are a reliable indicator of work ethic and thoroughness.

Seasonal patterns to know: **Spring (mid-March – mid-June):** Peak demand. Most buyers are active, offers come faster, and prices are strongest. Best if you need to maximize sale price. **Summer (July–August):** The "summer lull" — families are traveling, activity drops. Listings that didn't sell in spring often sit. If listing in summer, price aggressively. **Fall (September – November):** Secondary peak. Buyers who didn't find something in spring return. Good activity, though slightly less competitive than spring. **Winter (December – February):** Lowest inventory nationwide. As a FSBO seller, you can use this to your advantage — fewer competing listings means your home gets more attention per buyer. Buyers active in winter are typically motivated (job relocation, lease ending, life event) and less likely to make lowball offers expecting a bidding war. **Election years:** Fall market is often softer than normal — buyer confidence dips until election results are in, then picks up sharply in November/December. Bottom line: if maximizing price is your goal, target a mid-March to mid-May list date. If you want less competition and a faster process, January–February can be surprisingly effective.